- Quick Response codes can be scanned using a SmartPhone to show text, take the user to your website, or dial a phone number
- They represent a revolution in direct response advertising and yet another way that marketers are breaking down the barrier from the company and it is prospects or clients
- In fact, in accordance with ScanLife, the prevalence of Quick Response codes being an advertising medium increased by 700 percent in 2010
- And they're a lot more popular this year
What Is Cross-Channel Marketing?
- Prior to the rise of social and mobile marketing, the ecommerce and display advertising world bemoaned the shortage to tools and techniques to adequately address measurement
- There are a lot of reasons why things were stagnant
- First, investment in the space has been minimal
- The big analytics players (Omniture and Coremetrics) completed their land grab and were subsequently acquired by rather large, established companies (Adobe and IBM) which probably had them focus on integration than innovation sureshot marketing in recent years
- Maybe they're going to emerge from their deep sleep sometime soon, but I wouldn't hold my breath
Business Turnarounds - Writing the Distribution Channel Section of Your Marketing Plan
- Many fewer adults of every age group are watching television- in fact, a current survey reported that Americans spend about 26 hours weekly equally divided between television and on- line
- Perhaps it had been safe to visualize 5 years ago that only the kids were on social media
- No longer is that the case
- Ponder these data just for a moment
It obviously could be going a lttle bit too much to think that the articles will be found in a marketing campaign on radio or TV. Yet the principles of multichannel marketing are being used successfully somewhat. Now there are a few different Internet Marketing Network options available to advertise your posts: link pages, blogs, forums. All are different "channels" (inside the "Internet") which you can use to advertise your article. Visiting forums or reading other articles allow you in on some helpful suggestions and tricks.
The second aspect I like to discuss is finding the right channel to have your message to your prospects. In two years working on the DVR company, I led over 200 promotional projects. We had the best market, but I feel, after having been a part in the promotional project team, that people missed utilizing the right channels. We used different forms of internet marketing, email marketing, radio ads, print advertising in newspapers, celebrity giveaways, and talk show giveaways. I always felt there was clearly one channel we completely missed though. Did you pick it up? We were a DVR company but we didn't advertise inside channel that men and women who does utilize product used the most - television! Our competition would advertise on TV, making claims to be "bigger, better, faster", which, looking back, was smart marketing (seeing that I'm conversely with the fence), but with the time was frustrating. I felt we would have to be in the same advertising and marketing space because the competition, and couldn't understand managements reasons behind not competing inside space. Looking back, I know my job wasn't to concern yourself with that, and let management make their decision, but I desired to make my opinions known with what I thought were redundant, pointless promotional campaigns.
Write something about yourself. No need to be fancy, just an overview.